A creative space for women in Mendoza. I designed all of it, from the name to the sign-up form to every plan.
When I moved to Mendoza, it took me a long time to come out of my shell. So I opened my door.
Designed like a product. The name, the brand, the Instagram, the invitations, the sign-up form, and every plan. Every piece answers the same question: how does a woman who knows nobody decide to come?
Made for someone coming alone. The form asks if you’re coming alone. Each plan starts with doing something creative, so your hands are busy before you have to talk.
It sold out, then it grew. The first night, on October 17, filled all 12 seats. In November there were five dates with four partners.
“There’s magic in sitting at a table to share food and make something.”
When I moved to Mendoza, it took me a long time to come out of my shell. I wanted a place where women could meet in person, not through a screen, and where someone who feels alone has a seat waiting.
The hard part is obvious, and I said it out loud on Instagram: it’s strange to go to the house of someone you don’t know. Everything I designed works on that one moment.
Before planning the next tables, I asked. I sent a short form with four questions and read every answer. Here is what they told me, in their own words, translated from Spanish.
Two answers stayed with me. Nobody said she needed a friend to come. And when I asked what would bring them back, one of them wrote “home.”
What would you like to do at a table like this?
A movie night with food, ceramics, surprise me
Stretching and/or yoga classes 🧘♀️
Some trip out into nature! Like a picnic 💛
I loved every idea 🙌🏻
What would you like to talk about with women you don't know?
Hormonal nutrition and mindful movement through a woman's different stages
I like to talk about everything, about life in general.
Realizing we're all facing some personal challenge makes us feel less alone.
A bit of everything, it's a lovely chance to meet like-minded people ✨
What does a space for women need for you to come back?
Joy, humor, calm, home
For me the main thing is good energy, wanting to talk and share ourselves.
A good vibe, good energy
Would you come alone or with someone?
Either way
Either way
Alone
En lo de Lenny means “at Lenny’s place.” Each date gets an invitation shaped like an envelope, in its own colors, so the Instagram reads like a pile of letters on a table.
En ronda is the first format: ceramics, snacks, and conversation. My friend Lu leads the clay, and I host everything else. Clay has to dry, so the night is designed around it: each guest shapes a piece, Lu finishes it, and guests pick it up two weeks later. The pickup keeps the night going after it ends.
Before launch, I ran an En ronda with friends and changed three things. The ceramics got shorter, because people wanted more time to talk. The table got bigger, so everyone had room to make a mess. And I cut the conversation card game I’d planned, because they connected on their own.
People don’t need the whole night structured. They need the right space and enough time.
On Saturday, October 17, twelve women sat at my table. Almost none of them knew each other. Every seat was sold.
“Being in a home makes it more intimate and takes away the pressure of a public space.”
“Doing something creative while you talk gets you past the shyness.”
“There’s magic in sitting at a table to share food and make something.”
The answers turned into a calendar. In November 2026 there were five plans, each one with a partner from Mendoza.
Some of the women from the first night wanted to be part of it too. Azu came as a guest; now she’s a collaborator, and the sashiko night is with her.
8 · 22nov
Club de lectura edición verano
reading club with Casa Minerva
14nov
Vermuteo floral
flowers, vermouth and conversation, with Pana Floristería
20nov
Noche sashiko
sew, snack and talk, with Azu Campi
27nov
Watch party Si tuviera 30
a movie night at my place
29nov
En ronda edición brunch
ceramics and brunch with Lu
I’d sit at the table longer. Hosting meant I spent most of the first night on my feet, and the best part was happening in the chairs.
It’s the same thing I want to do on a consumer product team: design the moment someone walks in, and then make room for them to stay.
